Photograph by Miguel Amortegui

The Utopian Dandelion Project’s sense of CSR   

We consider Corporate Social Responsibility as an on-going process of awareness that needs to be coherent at all stages and in any relationship engaged by the company: suppliers, local communities, customers, local environment, the world community in a broader sense. And, last, the company itself.

We are committed to a 360° long-term  CSR, that is to create social value besides economic value:

1) Suppliers. The suppliers of our products are the first beneficiaries: 

a) we pay them a fair price, that is the price they ask, and we work on the basis of long term agreements which ensure them economic stability;

b) we support  their courageous choice to respect labor laws, thus paving the way to promote even better working conditions than existing local standards. 

2) Customers. Customers’ engagement is not just a strategy, but a priority goal:

a) we want our customers to have a real bond with the producers’ communities, knowing their stories and being really informed and aware of what they are buying (raw material, production process,..) by providing them updated and detailed information through our website and social media; 

b) each product is provided with a transparent label, to explain how the cost are structured and who, and in what percentage, benefit from it;

3) Environment. “Making the planet great again” is a key mission for us:

  1. we work with communities that are in full contact with their environment and we encourage them to be even more innovative than their local environmental laws, so to be identified as sustainability leaders of their region. To do this,

  2. we provide them with a 10-point handbook to help them and the reference community to be more environmental friendly;

  3. also we do our best to minimize the environmental impact of the production by introducing small innovations in the production process, from cradle to grave (including packaging).

  4. None of our products are tested on animals. and non animal fat is used.


4) The community at large. We feel part of a global world, and we want to do our part to make it a better  place:

a) a percentage of our profits is devoted to community development projects in Democratic Republic of Congo, Uganda, Malawi and Pakistan, supported by our social partner, the Fondazione Cariello Corbino, an Italian charity. It’s through the FCC projects that the four company founders met and started collaborating and conceiving another way to support the projects’ communities; 

b) we think that coherence with the above mentioned values should be a fundamental part of the company DNA. Therefore we have chosen to open our bank account in an Institute that shares our values of social justice, and we will align our future strategic and operational choices with these values.

5) The company. It is currently managed only by the partners, with occasional help from family and friends. But, even when it becomes as big as we wish, we would like to stay efficient without falling into the vortex of hyper-efficiency due to unbridled consumerism, “to get stuff here and now”.  The business we dream of requires human ways and times.

Finally. We are convinced that, today more than ever, the world needs new business models to face an unprecedented social and environmental crisis. TheUtopianDandelionProject is our small perfectible contribution to find a smooth way out.