Our Story

why us?

The dandelion, symbol of our project, is a small perennial flower, which grows even in difficult conditions. To survive it has developed the ability to release its seeds with a small tuft of white hair acting as a parachute, taking them very far.

In these few words, the simplicity and adaptability of the dandelion, lies the substance and mission of our project.

We want to show that profit, social justice, equity and respect for the environment are not in antithesis, but that they can and should coexist, giving rise to life lasting projects that have nothing to do with utopia and much to do with the reality of a world in need to review their development model.

There’s nothing average in what we do: this is not just about buying and selling, it’s about caring for each other and the planet.  It’s a gentle, peaceful act of revolution, and you can be a part of it.

By purchasing (for instance) a bar of 100% natural soap, not only you will treat yourself, your friends and your family but also, with the same price:

1)  You allow a community of producers in a developing country to finally get the price they have the right to and they have asked for, with no bargain, a price that will allow them to sustain their business and to live a decent life in their communities.

As you can read in the our transparent price label, we devote the 50% to the producers, that is a way higher then the unjust manistream free trade, and also higher than the fair trade average.

2)  You donate part of the profits to our social partner, the Fondazione Cariello Corbino, which send it all to the organizations it supports , including our supplier communities.

3)  You empower us to find more reliable partners, fine, skilled artisans, so we can expand the range of products and the number of communities to support.

That’s why us! because together we can contribute to the world sustainability and social justice. Change is affordable and sustainable.

We are committed to go beyond Corporate Social Responsibility, that is: we create social value besides economic value. Respect for the rights of workers and the environment, transparency towards customers, close links with the production communities, ethical consistence with each and every step of the cycle, constitute the identity card of this project which has the ambition to represent an innovative model of trade relations.

This is The Utopian Dandelion Project, born from the friendship and experience of four dreamers who want to change the ocean one drop at a time.